Dhirubhaism

Dhirubhai Ambani. This name has become a great source of inspiration to enterpreneures in general and Gujarati enterpreneures in particular. Every Gujarti enterpreneures wants to either repeat the success of Dhirubhai Ambani or wants to excel his success for that matter. Dhirubhai is role model for them. They wants to know and understand what Dhirubhai had done in his life? how they had handled a particular situation ? What was his business style? Every one tries to analyse Dhirubhais success formula .
But unfortuantly there was not any authentic information about Dhirubha,s life or business style.
One book has been published narrating some major aspects of Dhirubhais business style. One big thing about this book is it has been written by Mudra's CEO who was rreally i touch with Dhirubhai.
Every enterpreneure must read this book without fail.
Manoj Kotak, Management Consultant

Gujarati Enterpreneures

Gujarati Enterpreneures have started to take globe in their Stride, Gujarat has been a fertile land of enterpreneures ans it seems that enterpreneureship is in the blood of Gujaratis. The name of great Gujarati Dhirubhai Ambani has become the name synonymous of enterpreneures.

On the path of Dhrubhai many enterpreneure have carved their path from the Jungle of adverse circumstances of government rules personal struggle scarcity. But with their dogged determination some of them identified the opportunities which have even ,surprisingly been missed by the highly sophisticatedly managed multi nationals in spite of having top mangement guyes ample of resources. Those opportunities have been identified by the Gujarati ebterpreneures not once but many a times without having expensive market research reports and formal study of management forget about management in some cases some of them like Nanjibhai Kalidas Maheta may not had even formal education .

Karsanbhai Patel of Nirma had identified the new arising segment of consumer due to the cchanging life style of then Indian society and introduced economic Washing poder under the brand name of NIRMA. Nirma has become the house hold name of India, The jingle of NRMA' DOODH SI SAFEDI NIRMA SE AAI' Hhas established perhaps the longest ever used marketing jingle and having most probably the srngest recall value of all the jingles used in the market of India.

by

Manoj Kotak

A Management Consultant

4MP Management Consultancy.