welcome to 4MP Management consultancy

welcome to 4MP Management consultancy

Manoj Kotak, Management Consultant

4MP Management Consultancy the fastest growing management consultancy of gujarat

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Manoj Kotak, Management Consultant

Dhirubhaism

Dhirubhai Ambani. This name has become a great source of inspiration to enterpreneures in general and Gujarati enterpreneures in particular. Every Gujarti enterpreneures wants to either repeat the success of Dhirubhai Ambani or wants to excel his success for that matter. Dhirubhai is role model for them. They wants to know and understand what Dhirubhai had done in his life? how they had handled a particular situation ? What was his business style? Every one tries to analyse Dhirubhais success formula .
But unfortuantly there was not any authentic information about Dhirubha,s life or business style.
One book has been published narrating some major aspects of Dhirubhais business style. One big thing about this book is it has been written by Mudra's CEO who was rreally i touch with Dhirubhai.
Every enterpreneure must read this book without fail.
Manoj Kotak, Management Consultant

Simplicity is the best policy

While designing a marketing communication always keep in the mind that simplicity is the best policy. There are numbers of TV ads which is not cleared to the target audience. In the hard efforts of making innovative and attention getting ads communication designer somtime seems to have missed the wall. The objective of the communication is missed.
If the objective of the ad campaign is lost, that ad campaign is useless and wastage of resources.
Manoj Kotak, Management Consultant

Beurocracy is adversley affecting the ceramic industry of Morbi city.

Beurocracy is adversley affecting the ceramic industry of Morbi city.
The world famous ceramic industry of Morbi seems to be in great trouble. It is wide spread public discussion morbi ceramic industry that just because of bias and ego clash of one top government official the entire ceramic industry is in terror. due to the frequent excise raids and conflict between workers and the department official, The workers fear police arrest and illegal harrasment by the excise department officers.This is not the healthy sign for Indian economy in stead of providing conducive environment to the globaly competing ceramic industry of Morbi it is discouraged by the beurocratic harassment.
There is a widespread feeling in the industrialst that the central government ministers should interfere into the matter must save the Ceramic industry.
Manoj Kotak
Management Consultant
4MP Management Consultancy.


Manoj Kotak, Management Consultant

Gujarati Enterpreneures

Gujarati Enterpreneures
Gujarati Enterpreneures have started to take globe in their Stride, Gujarat has been a fertile land of enterpreneures ans it seems that enterpreneureship is in the blood of Gujaratis. The name of great Gujarati Dhirubhai Ambani has become the name synonymous of enterpreneures.
On the path of Dhrubhai many enterpreneure have carved their path from the Jungle of adverse circumstances of government rules personal struggle scarcity. But with their dogged determination some of them identified the opportunities which have even ,surprisingly been missed by the highly sophisticatedly managed multi nationals in spite of having top mangement guyes ample of resources. Those opportunities have been identified by the Gujarati ebterpreneures not once but many a times without having expensive market research reports and formal study of management forget about management in some cases some of them like Nanjibhai Kalidas Maheta may not had even formal education .
Karsanbhai Patel of Nirma had identified the new arising segment of consumer due to the cchanging life style of then Indian society and introduced economic Washing poder under the brand name of NIRMA. Nirma has become the house hold name of India, The jingle of NRMA' DOODH SI SAFEDI NIRMA SE AAI' Hhas established perhaps the longest ever used marketing jingle and having most probably the srngest recall value of all the jingles used in the market of India.
Manoj Kotak, Management Consultant

Focus on customers and their buying behavour,

Before making any maeketing or promotional activities or even while preparing marketing strategy,promotional strategy and ad campaign. Focus on your customers. Observe customers behaviour not only buying behaviour but pre and post buying behaviour too. Try to understand the buying decision making process. What affects the buying and who influence the buying decision. Try to understand the complete distrbution chnnel and behaviour of the channel partners. Assess the influnce ablity of each and every channel partners on the buyin decisions. This simple process will earn you surprising business benefits.

Manoj Kotak, Management Consultant

The natural law of happiness.

Of course someone can make you unhappy against your will and without your consent but remember NOBODY in this univers can make you happy against your will and without your whole hearted consent. This is a natural law.understaning of this natural law is the master key of success.Let me explin it. Happiness is a holy element and a holy element never attacks upon you against your will neither it can be imposed upon anybody. When something is imposed upon it violates freedom of that person which is very much against the law of nature.Any type of assault or aggression has always damaged the civilization in the long run.A holy elements never assaults upon anybody on the contrary a holy elements comes in our life only with our invitation. we have to invite holy elements humbaly and respectfully that to without any compulsion.This is one of my important philosophical conclusion of my life.

Beurocracy is adversley affecting the ceramic industry of Morbi city.

The world famous ceramic industry of Morbi seems to be in great trouble. It is wide spread public discussion morbi ceramic industry that just because of bias and ego clash of one top government official the entire ceramic industry is in terror. due to the frequent excise raids and conflict between workers and the department official, The workers fear police arrest and illegal harrasment by the excise department officers.This is not the healthy sign for Indian economy in stead of providing conducive environment to the globaly competing ceramic industry of Morbi it is discouraged by the beurocratic harassment.
There is a widespread feeling in the industrialst that the central government ministers should interfere into the matter must save the Ceramic industry.
Manoj Kotak
Management Consultant
4MP Management Consultancy.

Gujarati Enterpreneures

Gujarati Enterpreneures have started to take globe in their Stride, Gujarat has been a fertile land of enterpreneures ans it seems that enterpreneureship is in the blood of Gujaratis. The name of great Gujarati Dhirubhai Ambani has become the name synonymous of enterpreneures.

On the path of Dhrubhai many enterpreneure have carved their path from the Jungle of adverse circumstances of government rules personal struggle scarcity. But with their dogged determination some of them identified the opportunities which have even ,surprisingly been missed by the highly sophisticatedly managed multi nationals in spite of having top mangement guyes ample of resources. Those opportunities have been identified by the Gujarati ebterpreneures not once but many a times without having expensive market research reports and formal study of management forget about management in some cases some of them like Nanjibhai Kalidas Maheta may not had even formal education .

Karsanbhai Patel of Nirma had identified the new arising segment of consumer due to the cchanging life style of then Indian society and introduced economic Washing poder under the brand name of NIRMA. Nirma has become the house hold name of India, The jingle of NRMA' DOODH SI SAFEDI NIRMA SE AAI' Hhas established perhaps the longest ever used marketing jingle and having most probably the srngest recall value of all the jingles used in the market of India.

by

Manoj Kotak

A Management Consultant

4MP Management Consultancy.