Beurocracy is adversley affecting the ceramic industry of Morbi city.

Beurocracy is adversley affecting the ceramic industry of Morbi city.
The world famous ceramic industry of Morbi seems to be in great trouble. It is wide spread public discussion morbi ceramic industry that just because of bias and ego clash of one top government official the entire ceramic industry is in terror. due to the frequent excise raids and conflict between workers and the department official, The workers fear police arrest and illegal harrasment by the excise department officers.This is not the healthy sign for Indian economy in stead of providing conducive environment to the globaly competing ceramic industry of Morbi it is discouraged by the beurocratic harassment.
There is a widespread feeling in the industrialst that the central government ministers should interfere into the matter must save the Ceramic industry.
Manoj Kotak
Management Consultant
4MP Management Consultancy.


Manoj Kotak, Management Consultant

Gujarati Enterpreneures

Gujarati Enterpreneures
Gujarati Enterpreneures have started to take globe in their Stride, Gujarat has been a fertile land of enterpreneures ans it seems that enterpreneureship is in the blood of Gujaratis. The name of great Gujarati Dhirubhai Ambani has become the name synonymous of enterpreneures.
On the path of Dhrubhai many enterpreneure have carved their path from the Jungle of adverse circumstances of government rules personal struggle scarcity. But with their dogged determination some of them identified the opportunities which have even ,surprisingly been missed by the highly sophisticatedly managed multi nationals in spite of having top mangement guyes ample of resources. Those opportunities have been identified by the Gujarati ebterpreneures not once but many a times without having expensive market research reports and formal study of management forget about management in some cases some of them like Nanjibhai Kalidas Maheta may not had even formal education .
Karsanbhai Patel of Nirma had identified the new arising segment of consumer due to the cchanging life style of then Indian society and introduced economic Washing poder under the brand name of NIRMA. Nirma has become the house hold name of India, The jingle of NRMA' DOODH SI SAFEDI NIRMA SE AAI' Hhas established perhaps the longest ever used marketing jingle and having most probably the srngest recall value of all the jingles used in the market of India.
Manoj Kotak, Management Consultant

Focus on customers and their buying behavour,

Before making any maeketing or promotional activities or even while preparing marketing strategy,promotional strategy and ad campaign. Focus on your customers. Observe customers behaviour not only buying behaviour but pre and post buying behaviour too. Try to understand the buying decision making process. What affects the buying and who influence the buying decision. Try to understand the complete distrbution chnnel and behaviour of the channel partners. Assess the influnce ablity of each and every channel partners on the buyin decisions. This simple process will earn you surprising business benefits.

Manoj Kotak, Management Consultant